User Design Thinking
We deliver a world-class experience to your customers through the application of design thinking.
What does this mean? It means we design and build new products, but we also see value in modernising existing ones. From websites and apps to bots and portals, we research, conceptualise, design and engineer digital products that not only focus on your customers’ needs but elevate your entire brand experience.
We incorporate design thinking outputs, persona research, competitive analysis, and business goals to build user-centric journeys that will keep your customers engaged and coming back time and time again. These journeys even map out the paths of the various users through a predefined set of goals in order to validate the success of the solution (you will always be able to see why and how our solutions work).
Persona Marketing Research
We apply a structured approach to identifying and developing relevant personas so we can ensure your marketing is speaking to the right people. We establish an accurate and succinct representation of actual users of the digital marketing solution. This undertaking enables us to obtain human-centric insights on customer desires and challenges so we can deliver the right solution to the right people (in the right way).
Our team operates at the intersection of creativity and performance, combining value-oriented brand strategy with data-focused performance across all channels and brand touch points. We are constantly testing creative brand fundamentals against audience metrics, and we use rapid experimentation at every stage of a measurable performance funnel to maximise ROI.
User Experience Design
Our user experience design team focuses on your user and their journey throughout the experience with your brand in order to achieve business objectives, solve technical limitations and allow users to accomplish their goals whilst simultaneously meeting your own.
Your company branding is what makes your business unique. It’s your business’s personality and should convey your values, offering and what makes your business different from others in the industry.
Our user experience design and branding agency helps to build trust with your customers through the creation of a cohesive and engaging brand. Our user experience design team of experts know that it’s the little things that matter and are committed to helping you accurately reflect your company’s brand vision and mission.
Creative Design Matters
Design is central to this offering to visually create a best-in-class experience that meets the needs of users and aligns with client objectives on a wide variety of UX projects, website updates and end to end creative designs. Our design specialists deliver highly engaging creative experiences with continuous optimisation fit for any design project.
Our team operates at the intersection of creativity and performance, combining value-oriented brand strategy with data-focused performance across all channels and brand touch points. We are constantly testing creative brand fundamentals against audience metrics, and we use rapid experimentation at every stage of a measurable performance funnel to maximise ROI.
Creative Brand Design
Your company branding is what makes your business unique. It’s your business’s personality and should convey your values, offering and what makes your business different from others in the industry.
Our creative design and branding company helps to build trust with your customers through the creation of a cohesive and engaging brand. Our team of experts know that it’s the little things that matter and are committed to helping you accurately reflect your company’s brand vision and mission.
Black Snow is an integrated strategic design and branding company servicing businesses nationally and globally from our South African HQ.
We understand that there are many reasons a business may enlist the assistance of a design and branding company and adapt our approach accordingly. Whether you’re a small, medium or large business looking for a reliable, proven and successful design and branding company in South Africa, we will partner with you to bring your brand to life.
