Norton Antivirus Campaign

Integrated Promotional Campaign and Competition Development

Black Snow Agency conceptualised, designed and delivered an integrated marketing campaign for Norton Antivirus, combining creative branding, experiential marketing and digital engagement to drive consumer participation.

The campaign centred around a national competition where participants could win one year of free Vida e Caffè coffee. To create a unique offline-to-online experience, Black Snow Agency designed custom coffee cup sleeves featuring an encrypted password puzzle. Participants were invited to solve the puzzle and submit their entry through a bespoke competition landing page developed by our team.

Scope of work:

From campaign strategy and creative concept to branding, print collateral and website development, Black Snow Agency managed the project end-to-end, delivering an engaging activation that connected consumers with the Norton brand in an innovative and memorable way.

Date

2014

Category

• Concept Development
• Branding
• Marketing Campaign Management
• Website Development