Find My Fibre

Integrated Digital Marketing Campaign

Overview

The past few years have seen internet (bitstream) over fibre become an increasingly popular connectivity option in South Africa and it follows that getting connected to the internet at home should be a simple process.

However, finding out which type of connection suits you best, whether it is available in your area, and what installation and a monthly contract costs might be is a minefield of variables and choices.

This is exactly what internet service provider (ISP) comparison site Find My Fibre wants to change, by providing ordinary South Africans with a user-friendly way of getting connected to packages that best suit their budget and needs.

The Objective:

To make internet connectivity fast and simple through displaying the best internet packages, speeding up the process of fibre application and reducing hurdles to allow customers to make the best selection.

Their mission is to demystify the journey to seamless connectivity, and it’s as simple as four steps.

No need for you to engage in exhaustive research or endless calling – just enter your address into our online tool, and we’ll provide you with the fibre coverage, the best deals, and packages available in your area.

Scope of work:

Black Snow Agency developed and executed an integrated marketing strategy to generate qualified leads while positioning Find My Fibre as a trusted authority on fibre internet. The campaign combined digital and traditional marketing to maximise reach, engagement, and measurable business results.

Key marketing activities included:

• Google Ads, display advertising, and SEO.
• Social media content and campaign management.
• Blog content to improve organic search visibility.
• Radio advertising, competitions, and interviews.
• Roadside and shopping mall activations with digital lead capture.

The campaign delivered a lead-to-conversion rate of 45–55% with an average cost per qualified lead of approximately R136, supported by data-driven tracking across both online and offline channels.