Beet Goodness

Performance Marketing & Ecommerce Growth

Overview

BEET Goodness is a South African wellness brand focused on beetroot-based health and nutrition products, serving consumers through ecommerce and retail channels. As the brand expanded its digital presence, the focus shifted from simply generating online visibility to building a more measurable and commercially effective digital acquisition strategy.

Black Snow Agency partnered with BEET Goodness to strengthen its performance marketing ecosystem, using paid search, automated campaign formats, video, conversion tracking and ecommerce reporting to connect media investment more closely to customer acquisition and online sales.

The Objective:

The objective was to create a scalable digital growth framework that could increase qualified traffic, improve advertising efficiency and support ecommerce sales. The strategy focused on identifying the campaigns and audiences most likely to convert while continuously improving the cost of acquiring customers.

Scope of work:

Black Snow Agency implemented and optimised an integrated Google Ads programme across – Search and Video. Campaign structures, audience targeting, creative assets and conversion measurement were continually refined using performance data.

• Google Ads strategy and campaign management.
• Performance Max and Search optimisation.
• Video advertising and audience development.
• Conversion tracking and ecommerce measurement.
• Performance reporting and ongoing campaign optimisation.

On-Page SEO

On-page SEO formed part of the broader digital growth programme, helping improve the website’s search visibility and ensuring key ecommerce pages were structured around relevant search intent. The work supported paid media by strengthening the quality and relevance of the landing-page experience across the customer journey.

• Keyword and search-intent alignment.
• Page title and meta description optimisation.
• Heading and on-page content optimisation.
• Product and landing-page SEO improvements.
• Internal linking and content structure.
• Search visibility and organic performance support.

The Results:

The campaign programme established a stronger performance baseline and identified clear opportunities to scale the most efficient campaign activity. Performance Max emerged as the strongest campaign type, achieving a cost per conversion approximately 49% lower than the overall reported campaign average.

The programme also delivered sustained growth in digital visibility and qualified traffic, giving the brand a larger audience to convert while providing clearer data on which campaign formats were driving the most efficient outcomes. Based on the performance trajectory, the next optimisation cycle targeted a further 20% increase in conversions and impressions.

See the Results for Yourself

Ready to grow your ecommerce sales with a smarter Google Ads and SEO strategy – see what’s possible for your brand, or shop the results for yourself – website: BEET Goodness.