Kyocera Document Solutions South Africa

Integrated B2B Digital Marketing, SEO & PR

Overview

Kyocera Document Solutions South Africa is an enterprise technology provider specialising in document management, workflow automation, production print, cloud-based information systems and secure digital transformation solutions. The organisation supports businesses looking to improve operational efficiency, strengthen information security and modernise the way information moves through digital and hybrid workplaces.

The integrated marketing programme focused on strengthening Kyocera’s position beyond traditional product-led communication. Digital media, search, SEO, PR, organic social and strategic content were used to build authority around workflow automation, operational transformation, information security, sustainability and enterprise technology.

The Objective:

The objective was to increase enterprise brand visibility while improving engagement with operational and technology decision-makers. The strategy aimed to strengthen authority in workflow automation and information security, generate higher-intent digital traffic and create a more consistent narrative across paid, organic, search and PR channels.

Scope of work:

An integrated B2B marketing strategy was implemented across the customer journey. LinkedIn was used for consideration and mid-funnel engagement with enterprise audiences, Meta supported scalable awareness and traffic, and Google Search captured active demand around document automation, enterprise content management and workflow systems.

• LinkedIn and Meta advertising management.
• Google Ads campaign management.
• SEO and search strategy.
• PR and media placement support.
• Organic social media management.
• Strategic content development.
• Analytics, measurement and reporting.

The Results:

The integrated programme delivered measurable improvements across paid media, organic social and search. Security, ISO 27001 and operational-efficiency messaging consistently emerged as stronger engagement themes than generic brand communication, providing clearer direction for enterprise content and campaign development.

LinkedIn advertising efficiency improved substantially, with average cost per click improving by 62.32%. Meta click-through rate improved by 17.54%, while organic Facebook visibility increased 192.15% and engagements increased 69.33%.

Google Search demonstrated strong intent across enterprise solution categories. The Solutions campaign achieved a 12.86% click-through rate, while the Enterprise Content Management ad group reached an 18.93% click-through rate.

Visit Kyocera Document Solutions to learn more about their enterprise technology and document solutions.